#ILookLikeAnEngineer - Women Who Code
Designer/Content Strategy/Execution
This engagement campaign on Instagram highlights that there isn’t a one-size-fits-all engineer, emphasizing that women engineers have different interests, careers stories, and accomplishments while still rising in their tech careers. The campaign focuses on encouraging women to break the expectation that women engineers should look or be a specific way and instead show up as their whole selves.
Results:
+ 20% Total Engagement
+ 15% Followers
+ 15% Shares
Connect Digital Conference - Women Who Code
Designer/Content Strategy/Execution/Coordinator
Connect Digital was a global remote developer conference for 3 Fridays in June, each featuring a different theme (Code, Career, and Community).
Leading up to the conference, each day had a conference graphic, speaker cards, call for speaker graphics as well as past attendee/speaker quotes, polls, and announcements of new speakers up until the conference.
Along with speaker announcements, polls, and live-tweeting of session takeaways during the conference, sessions were streamed live from live. There were also separate interviews on Instagram throughout each day of the conference with attendees (similar to a behind-the-red-carpet interview series).
Results:
5K+ Conference Attendees
5% Engagement Rate (7% Day of Conferences)
4% CTR
3K+ Tweets of Conference Hashtag
Coding Memes - Women Who Code
Designer/Content Strategy/Execution
Part inspirational, part humor, the coding memes created for Instagram, Twitter, and Facebook is the campaign with the highest level of engagement and driving the most amount of new followers to date at Women Who Code.
While inspirational and programming memes are not new to social media, writing inspirational memes in code and cleaning up the design of traditional programming humor, made this campaign stand out as a favorite of WWCode members.
Results:
+ 40% Total Engagement
+ 35% Followers
+ 80% Engagement from Hashtags
Old School Programming - Women Who Code
Designer/Content Strategy/Execution
This campaign was built as a CTA driving-campaign for the WWCode Job Board, targeting potential applicants on Instagram, LinkedIn and Twitter.
The graphics featured old programming languages and computer operating systems to invoke a sense of nostalgia with engineers.
Results:
4.5% CTR
6.8% Engagement
40% of Engagement from Hashtags
Lead Generation - Get Kelvin
Content Strategy/Execution
Get Kelvin is a platform for sharing and having conversations about websites. This campaign focused on sharing the experience of the site via humor as well as using current events as a platform to start the conversation.
Results:
+ 20% CTR
+ 15% New Users
Sales Campaign - Don’t Forget Cake
Creative Directior/Content Strategy/Execution
To promote the new launch of Don’t Forget Cake in groceries stores through out the USA, this campaign utilized customer personas from the initial brand strategy to target specific use cases and tap into relatability to drive conversions.
Results:
+ 30% CTR
+ 20% Online Sales
+ 15% Engagement
